I shaped how Paramount communicated with investors, executives, employees, and stakeholders—driving visual communications for high-stakes corporate initiatives. Translating complex financials and strategies into compelling visual narratives, I supported C-suite and senior leaders during their most critical moments: board presentations, investor events, and global town halls reaching 20K+ employees.
I led creative direction for major milestones and transformations, including the $30B Viacom–CBS merger, and redefined quarterly earnings materials—setting a new industry benchmark. Partnering across finance, strategy, investor relations, marketing, and communications, my work drove clarity, engagement, and impact across corporate messaging.
In a constantly evolving environment, I adapted to rapid change, drove cross-functional collaboration, championed design thinking and data storytelling, and supported brand and culture initiatives across the company.
2016–2024
Trusted partner to C-suite and senior leaders—shaping visual communications for board meetings, town halls, investor events, and executive projects. Made complex data clear and actionable through decks, reports, infographics, and dashboards. Turned strategies into visual narratives that resonate.
Led creative direction for investor engagement—shaping how Paramount presented financial narratives to Wall Street, analysts, and shareholders. Revamped quarterly earnings materials into a cohesive ecosystem: earnings calls, board reviews, SEC filings, town halls, and social.
Shaped visual direction for pivotal corporate transformations, including the $30B Viacom-CBS merger and restructuring initiatives. Designed materials for M&A activities and leadership transitions.
Collaboration
Partnered across finance, strategy, communications, marketing, investor relations, legal, HR, and M&A—aligning strategic initiatives with design execution. Scaled successful creative tactics and guided teams on best practices.
Advanced culture initiatives through design: employee tools, intranet resources, executive dashboards, event creative. Partnered with HR on inclusion and engagement programs. Provided pro bono creative consulting for nonprofit partners.
Championed design thinking and data storytelling across the organization. Built a center of excellence for visual storytelling and corporate presentations. Contributed to task forces and special projects—both art direction and hands-on execution.
Corporate liaison for multiple rebrand rollouts—developing templates, systems, and guidance for brand integrity and consistency.
Adapted to rapid changes in leadership, strategy, organizational structure, and brands. Evolved my role to meet each new context—turning change into opportunity.
Led a two-year strategic brand transformation for a boutique hospitality group, reimagining brand strategy, guest experience, and marketing across seven hotel properties, three restaurants, and multiple subsidiaries.
Using a design thinking and service design approach, aligned brand, digital, and operational systems—establishing a cohesive portfolio architecture, modernized brand identities, integrated service experiences, and unified marketing platforms. Built and led an in-house creative team, structured workflows, managed agency and partner relationships, and delivered multi-channel campaigns and content.
The work drove sharper differentiation across the portfolio, stronger cross-property synergy, elevated guest experiences, and scalable brand systems built for long-term growth.
2013-2015
Crafted unified brand strategy across hotels, restaurants, and business divisions. Established portfolio architecture, redefined market positioning and customer segments per property. Built new design systems, processes, and marketing strategies around this framework.
Led guest-centered transformation through design thinking—research, insight mapping, stakeholder workshops, and implementation—integrating brand, digital, and operational improvements into a cohesive service design strategy.
Built and led team of 7. Structured workflows, nurtured creative growth, managed external partnerships with agencies, photographers, and freelancers. Fostered a culture of experimentation, collaboration, and trust. Launched parallel agency operation for external projects.
Redesigned brand identities, visual systems, websites, collateral, and content—ensuring consistency across physical and digital touchpoints. Directed brand strategies, campaigns, creative partners, and stakeholder relations.
Led overhaul of two restaurants, realty firm, timeshare business, spa/salon brand, and hospitality management operation—brand positioning, naming, visual systems, collateral, websites, CRM, and social. Crafted cross-hotel promotions to strengthen portfolio synergy and customer loyalty.
I keep going back to school—grad programs, workshops, intensives, seminars. It sharpens how I connect design, business, and technology to tackle complex challenges.
At Parsons, I've developed a research-driven approach to design thinking—bridging strategic frameworks, human-centered methods, and interdisciplinary collaboration. My work has spanned service design, systems thinking, speculative design, strategic foresight, and AI integration—with an emphasis on designing the process itself, tailoring methodologies to fit each challenge.
I've also pursued specialization at Central Saint Martins in London—creative direction, trend forecasting, and digital visual culture. My foundation in business, marketing, and communications was developed at Drake University.
in Practice
Human-centered design processes—research, synthesis, prototyping, and testing—to address complex business and social challenges. Trained in ethnographic research, journey and empathy mapping, ideation, co-creation, and implementation.
Leadership &
Facilitation
Workshop facilitation, interdisciplinary collaboration, and embedding design thinking into organizations. Fostering cultures of experimentation and trust.
Service Design
User-centered experiences across digital, physical, and operational touchpoints. Journey mapping, service blueprinting, and engagement strategies to identify pain points and develop solutions.
Designing
Strategy
Integrating systems thinking with business strategy—org design, business model innovation, and transformation roadmaps using frameworks like business model canvas and value proposition design. Grounded in IDEO methodology.
Design
Speculative design, scenario planning, and strategic foresight to explore alternative futures. Trend forecasting and cross-industry pattern recognition to anticipate shifts and inform strategy.
AI & Design
Exploring AI's role in design thinking, research synthesis, and creative problem-solving—enhancing ideation, prototyping, and decision-making at scale.
—Frameworks, Processes, Methods
—Design Research
—Service/Experience Design
—Systems Thinking
—Speculative Design & Foresight
—Workshop Facilitation
—Sustainable Business Models
Consumer Financial Protection BureauSemester-long studio project for CFPB leaders, addressing financial literacy and retirement challenges
Citi VenturesStudio projects for Citi executives, producing design proposals for corporate initiatives
ParamountInnovation proposals incl. metaverse opportunities
Early in my career, I worked across film, television, fashion, and live events—gaining firsthand experience with major players like CAA, Vera Wang, the Academy of Motion Pictures, Tribeca Film Festival, and GQ.
I contributed to global campaigns for Coca-Cola, Starbucks, Gap, Virgin, and Moët & Chandon, with special projects for Carla Hall and Miley Cyrus. Work spanned major platforms and media partners—including Facebook, YouTube, Instagram, Twitter, and national theater chains—and client services for leaders at Microsoft, Dell, Hasbro, Mattel, Starwood, and Wynn.
This period gave me an inside perspective on how industries intersect to drive culture and brand impact—building a foundation in content strategy, audience engagement, luxury marketing, and high-impact partnerships.
Brand Content
Global campaigns, brand entertainment, and strategic partnerships.
At CAA, worked with Coca-Cola, Starbucks, Gap, Microsoft, Delta, Moët, Hasbro, Mattel, Starwood, Wynn, and Virgin.
Highlights include Starbucks holiday campaign, Gap "Vote For" initiative, Miley Cyrus and Mariah Carey music videos.
Early experience in reality TV production gave me an inside understanding of content business, from development and casting to production, post, and distribution.
Luxury Marketing
Prestige brand work across entertainment, fashion, and hospitality.
At AMPAS, led social media and content strategy—sweepstakes, e-commerce, fan activations, and promotions with partners including ABC, Moët & Chandon, AMC, Regal, Cinemark, and major tech platforms.
Managed VIP client services and showroom operations at Vera Wang. Contributed to trend reports and cover shoots at GQ.
At CAA, worked with client leaders incl. Howard Schultz, Steve Wynn, and Lynda Resnick.
Fan Experiences
Large-scale production across entertainment, sports, and culture.
—Tribeca Film Festival
—Carla Hall Book Tour
—Oscars Red Carpet Experience
—Oscars Viewing Party
—Academy Special Events
—Drake Basketball Games
—Des Moines Arts Festival