At Parsons, I’ve honed a research-driven approach to design thinking innovation, bridging strategic frameworks, human-centered methodologies, and interdisciplinary facilitation. Projects span service design, systems thinking, research design, speculative design, strategic foresight, business transformation, and AI integration.
To complement my graduate studies, I pursued further specialization at Central Saint Martins in London, focusing on global creative direction, trend forecasting, and digital visual culture. My early academic foundation in business, marketing, and communications was developed at Drake University.
—SD Frameworks, Processes, Methods
—Design Research
—Sustainable Business Models
—Service/Experience Design
—Creative Direction
—Workshop Facilitation
—Regulatory/Ethical Contexts
—Speculative Design, Forecasting
—Systems Thinking
Consumer Financial Protection Bureau: Semester-long studio project tackling challenges around financial literacy and retirement crisis for CFPB leaders
Citi Ventures: Design proposals for Citibank corporate culture programs
Paramount: Innovation proposals, incl. metaverse opportunities
Activating human-centered design thinking to address complex business and social challenges through processes and methodologies spanning research, synthesis, prototyping, and iterative testing.
Trained in leading ethnographic research, insight mapping (journey, empathy, affinity), ideation, co-creation, and implementation.
Experience/Service Design
Creating cohesive, user-centered brand experiences across digital, physical, and operational touchpoints.
Focus areas include journey mapping, service blueprinting, and customer engagement strategies to identify pain points and develop high-impact solutions.
Driving impact through workshop facilitation, interdisciplinary collaboration, and structuring teams and processes.
Embedding DT into orgs, fostering innovation through co-creation, and cultivating a culture of experimentation, trust, and shared ownership—empowering teams to think expansively, take risks, and develop breakthrough ideas.
Designing Business Strategy
Integrating systems thinking and business strategy to inform org design, business model innovation, and transformation roadmaps.
Work has focused on aligning design with strategic decision-making through frameworks like business model canvas, service systems, and value proposition design.
Solving for alternative futures and systemic change via speculative design, scenario planning, and strategic foresight.
Using future-state frameworks, speculative prototypes, and industry trajectories to challenge assumptions, surface opportunities, and reframe how brands navigate uncertainty.
Applying cross-industry pattern recognition, trend forecasting, and cultural intelligence, I work to connect signals of change across technology, business, and culture—to anticipate shifts and drive strategic advantage.
AI x Design Thinking
Exploring the role of AI in design thinking, research synthesis, and creative problem-solving.
Research examining how AI enhances ideation, prototyping, and decision-making at scale, as well as its impact on business innovation.