I shaped how Paramount communicated with investors, executives, employees, and stakeholders—leading creative strategy and visual storytelling for high-stakes corporate initiatives. I translated complex financial information and business strategies into compelling narratives for board presentations, investor events, executive communications, and global town halls reaching more than 20,000 employees.
I led creative direction for major milestones and transformation programs, including the $30B Viacom–CBS merger, integration, leadership transitions, and recurring quarterly earnings communications. The work connected presentations, events, digital content, employee communications, and social touchpoints into coherent narrative systems.
Working across Finance, Strategy, Investor Relations, Marketing, Communications, HR, Legal, M&A, studios, and brands, I aligned stakeholders and creative partners, adapted to rapid organizational change, and moved complex initiatives from strategy through execution.
Viacom > ViacomCBS > Paramount
2016–2024
Trusted partner to C-suite and senior leaders—shaping visual communications for board meetings, town halls, investor events, and executive projects. Made complex data clear and actionable through decks, reports, infographics, and dashboards. Turned strategies into visual narratives that resonate.
Led creative direction for investor engagement—shaping how Paramount presented financial narratives to Wall Street, analysts, and shareholders. Revamped quarterly earnings materials into a cohesive ecosystem: earnings calls, board reviews, SEC filings, town halls, and social.
Shaped visual direction for pivotal corporate transformations, including the $30B Viacom-CBS merger and restructuring initiatives. Designed materials for M&A activities and leadership transitions.
Collaboration
Partnered across finance, strategy, communications, marketing, investor relations, legal, HR, and M&A—aligning strategic initiatives with design execution. Scaled successful creative tactics and guided teams on best practices.
Supported global town halls, employee programs, leadership events, and culture initiatives through integrated creative, content, presentation, environmental, and digital communications.
Championed design thinking and data storytelling across the organization. Built a center of excellence for visual storytelling and corporate presentations. Contributed to task forces and special projects—both art direction and hands-on execution.
Corporate liaison for multiple rebrand rollouts—developing templates, systems, and guidance for brand integrity and consistency.
Adapted to rapid changes in leadership, strategy, organizational structure, and brands. Evolved my role to meet each new context—turning change into opportunity.