I led creative direction for major milestones and transformations, including the $30B Viacom–CBS merger, and redefined quarterly earnings materials—setting a new industry benchmark. Partnering across finance, strategy, investor relations, marketing, and communications, my work drove clarity, engagement, and impact across corporate messaging.
In a constantly evolving environment, I adapted to rapid change, drove cross-functional collaboration, championed design thinking and data storytelling, and supported brand and culture initiatives across the company.
2016–2024
Trusted partner to C-suite and senior leaders—shaping visual communications for board meetings, town halls, investor events, and executive projects. Made complex data clear and actionable through decks, reports, infographics, and dashboards. Turned strategies into visual narratives that resonate.
Led creative direction for investor engagement—shaping how Paramount presented financial narratives to Wall Street, analysts, and shareholders. Revamped quarterly earnings materials into a cohesive ecosystem: earnings calls, board reviews, SEC filings, town halls, and social.
Shaped visual direction for pivotal corporate transformations, including the $30B Viacom-CBS merger and restructuring initiatives. Designed materials for M&A activities and leadership transitions.
Partnered across finance, strategy, communications, marketing, investor relations, legal, HR, and M&A—aligning strategic initiatives with design execution. Scaled successful creative tactics and guided teams on best practices.
Advanced culture initiatives through design: employee tools, intranet resources, executive dashboards, event creative. Partnered with HR on inclusion and engagement programs. Provided pro bono creative consulting for nonprofit partners.
Championed design thinking and data storytelling across the organization. Built a center of excellence for visual storytelling and corporate presentations. Contributed to task forces and special projects—both art direction and hands-on execution.
Corporate liaison for multiple rebrand rollouts—developing templates, systems, and guidance for brand integrity and consistency.
8. Adaptability & Growth
Adapted to rapid changes in leadership, strategy, organizational structure, and brands. Evolved my role to meet each new context—turning change into opportunity.