I led creative direction for major milestones and transformations, including the $30B Viacom-CBS merger, and redefined quarterly earnings materials—setting a new industry benchmark. Partnering across finance, strategy, investor relations, marketing, and communications, my work drove clarity, engagement, and impact—elevating corporate messaging and informing critical business decisions.
In a constantly evolving environment, I adapted to rapid change, drove cross-functional creative collaboration, championed design thinking and data storytelling, and supported high-impact brand and culture initiatives across the company.
2016–2024
As trusted partner to C-suite and senior leaders, I shaped visual communications for board meetings, town halls, investor events, executive activities, and special projects.
Internally, I made complex data more digestible and actionable, supporting critical business decisions—via decks, reports, infographics, and dashboards. Externally, I turned scripts and strategies into visual narratives that resonate.
Led creative direction for engagement with the investor community, shaping how Paramount presented financial narratives to Wall Street, analysts, shareholders, and stakeholders. Revamped quarterly earnings materials, creating a cohesive ecosystem of touchpoints for earnings calls, prep meetings, board reviews, SEC filings, town halls, and social media.
Shaped the visual direction for pivotal corporate transformations, including the $30B Viacom-CBS merger and subsequent restructuring initiatives. Designed key materials for M&A activities and leadership transitions, ensuring alignment across communications.
Drove collaboration across the corporate ecosystem, bridging strategic initiatives with design execution and sparking creative partnerships across silos. Scaled successful creative tactics, and guided teams on best practices. Worked most closely with finance, strategy, comms, marketing, investor relations, legal, HR, and M&A teams.
Advanced culture initiatives through design solutions:
- Produced employee growth tools, intranet resource pages, executive dashboards, and event creative.
- Partnered with HR on inclusion and engagement programs.
- Provided pro bono creative consulting for nonprofit partners on behalf of the company.
Championed design thinking and data storytelling approaches across the organization. Proactively introduced design innovations to meet evolving business needs.
Built a center of excellence for visual storytelling and communication design, including best practices for corporate presentations. Contributed to and collaborated with various org structures, including task forces and special project teams, providing both art direction and hands-on execution.
Served as corporate liaison for multiple rebrand rollouts, developing templates and systems, and guiding teams on upholding brand integrity and consistency.
8. Adaptability & Evolution
Adapted to rapid changes in leadership, strategy, org structure, systems, and brands. Continuously evolved and optimized my role to meet the moment—complementing each new context, turning challenges into opportunities.