Early in my career, I worked across film, television, fashion, and live events—gaining firsthand experience with major players like CAA, Vera Wang, the Academy of Motion Pictures, Tribeca Film Festival, and GQ.
I contributed to global campaigns for Coca-Cola, Starbucks, Gap, Virgin, and Moët & Chandon, with special projects for Carla Hall and Miley Cyrus. Work spanned major platforms and media partners—including Facebook, YouTube, Instagram, Twitter, and national theater chains—and client services for leaders at Microsoft, Dell, Hasbro, Mattel, Starwood, and Wynn.
This period gave me an inside perspective on how industries intersect to drive culture and brand impact—building a foundation in content strategy, audience engagement, luxury marketing, and high-impact partnerships.
Brand Content
Global campaigns, brand entertainment, and strategic partnerships.
At CAA, worked with Coca-Cola, Starbucks, Gap, Microsoft, Delta, Moët, Hasbro, Mattel, Starwood, Wynn, and Virgin.
Highlights include Starbucks holiday campaign, Gap "Vote For" initiative, Miley Cyrus and Mariah Carey music videos.
Early experience in reality TV production gave me an inside understanding of content business, from development and casting to production, post, and distribution.
Luxury Marketing
Prestige brand work across entertainment, fashion, and hospitality.
At AMPAS, led social media and content strategy—sweepstakes, e-commerce, fan activations, and promotions with partners including ABC, Moët & Chandon, AMC, Regal, Cinemark, and major tech platforms.
Managed VIP client services and showroom operations at Vera Wang. Contributed to trend reports and cover shoots at GQ.
At CAA, worked with client leaders incl. Howard Schultz, Steve Wynn, and Lynda Resnick.
Fan Experiences
Large-scale production across entertainment, sports, and culture.
—Tribeca Film Festival
—Carla Hall Book Tour
—Oscars Red Carpet Experience
—Oscars Viewing Party
—Academy Special Events
—Drake Basketball Games
—Des Moines Arts Festival