I contributed to global campaigns for Coca-Cola, Starbucks, Gap, Virgin, and Moët & Chandon, with special projects for Carla Hall and Miley Cyrus. Work spanned major platforms and media partners—including Facebook, YouTube, Instagram, Twitter, and national theater chains—and client services for leaders at Microsoft, Dell, Hasbro, Mattel, Starwood, and Wynn.
This period gave me an inside perspective on how industries intersect to drive culture and brand impact—building a foundation in content strategy, audience engagement, luxury marketing, and high-impact partnerships.
Brand Content
Brand storytelling at the intersection of entertainment and culture.
At CAA, I worked on global campaigns, brand entertainment, and strategic partnerships for Coca-Cola, Starbucks, Gap, Microsoft, Delta, Moët & Chandon, Hasbro, Mattel, Starwood, Wynn, and Virgin Australia. Highlights included Starbucks holiday campaign, Gap "Vote For," Miley Cyrus and Mariah Carey music videos, and brand activations.
Early experience in content development included reality TV production—gaining an inside understanding of the content lifecycle from development to distribution.
Stewarding prestige through cultural intelligence, strategic partnerships, and brand entertainment.
Led AMPAS social media and content strategy—sweepstakes, e-commerce, fan activations, and promotions engaging fans worldwide. Partners included ABC, Moët & Chandon, AMC, Regal, and Cinemark. Collaborated with Facebook, Instagram, YouTube, Twitter, and Foursquare.
Managed Vera Wang VIP and showroom operations. Contributed to GQ trend reports and cover shoots.
At CAA, gained foundational experience on projects for luxury brands across hospitality, spirits, airlines, and tech—engaging with client leaders like Howard Schultz, Steve Wynn, and Lynda Resnick.
Large-scale production across entertainment, sports, and culture.
—Tribeca Film Festival
—Carla Hall Book Tour
—Oscars Red Carpet Fan Experience
—Oscars Viewing Party
—Academy Special Events
—Drake Basketball Games
—Des Moines Arts Festival