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AMPAS/OSCARS, TRIBECA, VERA WANG, CAA
Marketing Strategy, Events, CampaignsLA, NYC
Early in my career, I worked across film, television, fashion, sports, and live events, gaining firsthand experience with major players like CAA, Vera Wang, the Academy of Motion Picture Arts & Sciences and the Oscars, Tribeca Film Festival, GQ, and Creative Artists Agency (CAA). Contributing to major projects for Coca-Cola, Starbucks, Gap, Virgin, and Moët & Chandon. Special projects for Carla Hall, Miley Cyrus.
                    Collaboration with Facebook, YouTube, Instagram, and Twitter. Partnerships with media networks and national theater chains. Client services for leaders of Microsoft and Dell, Hasbro and Mattel, Starwood and Wynn. This period gave me an inside perspective on how industries intersect to drive culture and brand impact
                    Through global campaigns, entertainment marketing, and large-scale event production, I built an essential foundation in content strategy, audience engagement, luxury marketing, and high-impact partnerships—along with the operational, creative, and strategic mechanics powering successful brand experiences.


Global Campaigns and Brand Content

Brand storytelling at the intersection of entertainment & culture.

  • At CAA, worked on global campaigns, brand entertainment, and strategic partnerships for clients Coca-Cola, Starbucks, GAP, Microsoft, Delta, Moët & Chandon, Hasbro, Mattel, Starwood, Wynn, Virgin Australia, and more. Highlights included Starbucks/(RED), GAP Vote For, and Gap/(RED) campaigns, Miley Cyrus and Mariah Carey music videos, high-profile launches, and brand activations. 

  • Early experience in content development included reality TV production work, gaining an inside understanding of the full content lifecycle, from development, casting, and production to post-production and distribution. (Later, at Paramount, I’d contribute to a transformation project optimizing film/tv content lifecycle.)

Luxury Brands and Entertainment Marketing

Stewarding prestige through cultural intelligence, strategic partnerships, luxury marketing, and brand entertainment.

  • Managed AMPAS social media channels and led content strategy, including sweepstakes, e-commerce, fan activations, promotions—engaging Academy & Oscars fans worldwide. Partners included ABC, Moët & Chandon, AMC, Regal, and Cinemark. Collaborated with Facebook, Instagram, YouTube, Twitter, and Foursquare. 

  • Managed Vera Wang’s VIP and showroom operations.

  • Contributed on GQ trend report and cover shoot. 

  • Learned the ropes at Hollywood’s top talent agency, CAA, on major projects for luxury brands across hospitality, spirits, airlines, and tech. Engaged with client leaders like Howard Schultz, Steve Wynn, and Lynda Resnik.

Cultural Events, Fan Experiences, and Brand Activations

Producing high-profile cultural events, fan experiences, and brand activations.