I led creative direction for major milestones and transformation programs, including the $30B Viacom–CBS merger, integration, leadership transitions, and recurring quarterly earnings communications. The work connected presentations, events, digital content, employee communications, and social touchpoints into coherent narrative systems.
Working across Finance, Strategy, Investor Relations, Marketing, Communications, HR, Legal, M&A, studios, and brands, I aligned stakeholders and creative partners, adapted to rapid organizational change, and moved complex initiatives from strategy through execution.
Viacom > ViacomCBS > Paramount
2016–2024
Trusted partner to C-suite and senior leaders—shaping visual communications for board meetings, town halls, investor events, and executive projects. Made complex data clear and actionable through decks, reports, infographics, and dashboards. Turned strategies into visual narratives that resonate.
Led creative direction for investor engagement—shaping how Paramount presented financial narratives to Wall Street, analysts, and shareholders. Revamped quarterly earnings materials into a cohesive ecosystem: earnings calls, board reviews, SEC filings, town halls, and social.
Shaped visual direction for pivotal corporate transformations, including the $30B Viacom-CBS merger and restructuring initiatives. Designed materials for M&A activities and leadership transitions.
Partnered across finance, strategy, communications, marketing, investor relations, legal, HR, and M&A—aligning strategic initiatives with design execution. Scaled successful creative tactics and guided teams on best practices.
Supported global town halls, employee programs, leadership events, and culture initiatives through integrated creative, content, presentation, environmental, and digital communications.
Championed design thinking and data storytelling across the organization. Built a center of excellence for visual storytelling and corporate presentations. Contributed to task forces and special projects—both art direction and hands-on execution.
Corporate liaison for multiple rebrand rollouts—developing templates, systems, and guidance for brand integrity and consistency.
8. Adaptability & Growth
Adapted to rapid changes in leadership, strategy, organizational structure, and brands. Evolved my role to meet each new context—turning change into opportunity.
Built and led an in-house creative team, managed external partners, produced multi-channel campaigns, and developed new hospitality and restaurant experiences from concept through launch.
The work created sharper differentiation across the portfolio, greater cohesion between properties and business units, elevated guest experiences, and scalable brand systems built for long-term growth.
2013-2015
Crafted unified brand strategy across hotels, restaurants, and business divisions. Established portfolio architecture, redefined market positioning and customer segments per property. Built new design systems, processes, and marketing strategies around this framework.
Led guest-centered transformation through design thinking—research, insight mapping, stakeholder workshops, and implementation—integrating brand, digital, and operational improvements into a cohesive service design strategy.
Built and led team of 7. Structured workflows, nurtured creative growth, managed external partnerships with agencies, photographers, and freelancers. Fostered a culture of experimentation, collaboration, and trust. Launched parallel agency operation for external projects.
Redesigned brand identities, visual systems, websites, collateral, and content—ensuring consistency across physical and digital touchpoints. Directed brand strategies, campaigns, creative partners, and stakeholder relations.
Led overhaul of two restaurants, realty firm, timeshare business, spa/salon brand, and hospitality management operation—brand positioning, naming, visual systems, collateral, websites, CRM, and social. Crafted cross-hotel promotions to strengthen portfolio synergy and customer loyalty.
At Parsons, I've developed a research-driven approach to design thinking—bridging strategic frameworks, human-centered methods, and interdisciplinary collaboration. My coursework has spanned service design, user-centered research, systems thinking, speculative design, strategic foresight—with an emphasis on designing the process itself, tailoring methodologies to fit each challenge.
I've also pursued specialization at Central Saint Martins in London—creative direction, trend forecasting, and digital visual culture. My foundation in business, marketing, and communications was developed at Drake University.
—Frameworks, Processes, Methods
—Design Research
—Service/Experience Design
—Trends Analysis & Forecasting
—Systems Thinking —Speculative Design & Foresight
—Workshop Facilitation
—Sustainable Business Models
Consumer Financial Protection BureauSemester-long studio project for CFPB leaders, addressing financial literacy and retirement challenges
Citi VenturesStudio projects for Citi executives, producing design proposals for corporate initiatives
ParamountInnovation proposals incl. metaverse opportunities
Applying human-centered design processes—research, synthesis, prototyping, and testing—to address complex business and social challenges. Trained in ethnographic research, journey and empathy mapping, ideation, co-creation, and implementation.
Service & Experience Design
Creating user-centered experiences across digital, physical, and operational touchpoints. Journey mapping, service blueprinting, and engagement strategies to identify pain points and develop solutions.
Workshop facilitation, interdisciplinary collaboration, and embedding design thinking into organizations. Fostering cultures of experimentation and trust.
Designing Strategy
Integrating systems thinking with business strategy—org design, business model innovation, and transformation roadmaps using frameworks like business model canvas and value proposition design. Grounded in IDEO methodology.
Speculative design, scenario planning, and strategic foresight to explore alternative futures. Trend forecasting and cross-industry pattern recognition to anticipate shifts and inform strategy.
AI x Design Thinking
Exploring AI's role in design thinking, research synthesis, and creative problem-solving—how it enhances ideation, prototyping, and decision-making at scale.
Across the Academy Awards, Tribeca Film Festival, Creative Artists Agency, Vera Wang, and related projects, I learned how memorable brand moments are built: through a strong audience idea, culturally relevant creative, coordinated partners, and rigorous execution across physical and digital channels.
—Tribeca Film Festival
—Carla Hall Book Tour
—Oscars Fan Experience
—Oscars Official Viewing Party
—Academy Special Events
—Drake Basketball Program
—Des Moines Arts Festival
Produced the Academy Awards red-carpet fan experience on Hollywood Boulevard and official fan viewing party at the El Capitan Theatre for 800+ attendees. Directed global sweepstakes, vendor coordination, staffing, partnerships, and live-event execution.
Managed the Tribeca Festival volunteer program across NYC venues—recruiting and training teams, directing venue staff, creating schedules and communications, and supporting seamless on-site experiences.
Supported Academy special events and screenings while leading digital engagement for year-round programs, promotions, and fan experiences.
As Campus Marketing Director for Drake Bulldogs men’s basketball, supported promotions, student engagement, and game-day activations.
For the Des Moines Arts Festival, directed the Emerging Artists program, produced live activations, and supported event production and marketing operations.
These experiences developed an understanding of how audiences, communities, talent, sponsors, content, and live environments come together around shared cultural moments.
At CAA, supported creative operations for global campaigns, branded entertainment, partnerships, and activations for clients including Coca-Cola, Starbucks, GAP, Microsoft, Delta, Moët & Chandon, Hasbro, Mattel, Starwood, Wynn, and Virgin Australia.
Projects included Starbucks/(RED), GAP “Vote For,” GAP/(RED), music videos, entertainment content, and major travel and hospitality brand launches. Coordinated workflows, presentations, budgets, partners, and deliverables across creative and production teams.
At Vera Wang, managed VIP and showroom operations while supporting fashion presentations, bridal shows, press events, market appointments, and executive communications.
Provided PR, production, and personal support to celebrity chef and television host Carla Hall during a book tour, media appearances, television production, and agency transition.
Collaborated with GQ’s fashion team on a cover shoot and seasonal trend reporting.
Managed Academy social media and content strategy, including year-round programming, promotions, sweepstakes, e-commerce, theatrical partnerships, and fan engagement surrounding the Oscars.
Collaborated with media platforms, sponsors, national theater chains, agencies, venues, and creative partners to extend experiences across live, social, digital, promotional, and partnership channels.
This foundation continues to inform how I approach experiential marketing today: connecting strategy, culture, creative development, production, partnerships, and audience experience from concept through execution.